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The influence of advertising on children's buying behaviour : a case study in Slovakia

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Fits like a glove : how companies can ensure congruence between influencer and brand

Kristal, Samuel; Toth, Laura - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 57-62

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How retailers support consumers during the pandemic : Kaufland case study

Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189

focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …

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Hand movement speed in advertising elicits gender stereotypes and consumer responses

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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals

Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393

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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

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Advertising to Muslim consumers : a holistic view from the Islamic perspective

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Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market

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The effect of emotionally-arousing ad appeals on memory : time and fit matter

Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046

Persistent link: https://www.econbiz.de/10012650617

The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content

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