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Die Verpackung als Enabler für nachhaltige Kundenerlebnisse
Steinbiß, Kristina; Fröhlich, Elisabeth - In: Die Ziele für eine nachhaltige Entwicklung (SDGs) der …, (pp. 21-32). 2022
Journey betrachtet. Dabei steht in der Lebensmittelindustrie die Verpackung als ein zentraler Kommunikationskanal im Fokus … online als auch offline so zu gestalten, dass Konsumenten zum nachhaltigen Konsum motiviert werden. Am Beispiel von Nomoo … customer to consume sustainably. These actions are presented using Nomoo as an example. …
Persistent link: https://www.econbiz.de/10013419171
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Helping Mother Earth : young children's responses to sustainability labels on food packaging
De Brabandere, Marloes; Hudders, Liselot; Van de … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 938-966
Persistent link: https://www.econbiz.de/10013362113
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'Sustainable packaging' in fresh food supply chain : case of kiwi fruit supply chain in Uttarakhand
Trivedi, Shantanu; Negi, Saurav; Anand, Neeraj - In: International journal of business excellence : IJBEX 32 (2024) 4, pp. 500-521
Persistent link: https://www.econbiz.de/10015061380
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Making it part of the package : edible packaging is more acceptable to young consumers when it is integrated with food
Cheek, Kristin Aldred; Wansink, Brian - In: Journal of food products marketing 23 (2017) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011799750
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Role of green and multisensory packaging in environmental sustainability : evidence from FMCG sector of Pakistan
Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22
moderating variable, whereas the dependent variable is ecological sustainability. Current research is quantitative, and data were … environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the … relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no …
Persistent link: https://www.econbiz.de/10014505296
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Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
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Shades of sustainability : who are the buyers and non-buyers of sustainable packaging?
McCarthy, Breda; Wang, Pengji - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 153-178
Persistent link: https://www.econbiz.de/10013352825
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To pack sustainably or not to pack sustainably? : a review of the relationship between consumer behaviour and sustainable packaging
Murtas, Gabriele; Pedeliento, Giuseppe; Andreini, Daniela - In: Managing Sustainability : Perspectives From Retailing …, (pp. 147-168). 2022
Persistent link: https://www.econbiz.de/10013417647
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Investigating consumer preferences for sustainable packaging through a different behavioural approach : a random regret minimization application
Piracci, Giovanna; Boncinelli, Fabio; Casini, Leonardo - In: Environmental and resource economics 86 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10014369603
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Consumer-related food waste : role of food marketing and retailers and potential for action
Aschemann-Witzel, Jessica; Hooge, Ilona E. de; Normann, Anne - In: Journal of international food & agribusiness marketing … 28 (2016) 3, pp. 271-285
Persistent link: https://www.econbiz.de/10011537039