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Value or quality? : differences in airlines' customer satisfaction strategies across national markets
Messner, Wolfgang - In: Services marketing quarterly 41 (2020) 3, pp. 205-235
Persistent link: https://www.econbiz.de/10012256939
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Cross-cultural measurement of transaction-specific customer satisfaction in the services industry
Messner, Wolfgang - In: Journal of customer behaviour 15 (2016) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10011655571
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The role of gender in building organisational commitment in India's services sourcing industry
Messner, Wolfgang - In: IIMB management review 29 (2017) 3, pp. 188-202
Persistent link: https://www.econbiz.de/10011859897
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Market research in India : does the choice of language cause questionnaire contamination?
Messner, Wolfgang - In: Journal of Indian business research 9 (2017) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10011761518
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Does value for money create advocates? : a study in the international airline services industry
Messner, Wolfgang - In: Journal of global marketing 30 (2017) 5, pp. 309-321
Persistent link: https://www.econbiz.de/10011779488
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A study of children's culture across 35 societies
Messner, Wolfgang - In: Journal of international consumer marketing 36 (2024) 3, pp. 242-266
Persistent link: https://www.econbiz.de/10014575042
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Effect of organizational culture on employee commitment in the Indian IT services sourcing industry
Messner, Wolfgang - In: Journal of Indian business research 5 (2013) 2, pp. 76-100
Persistent link: https://www.econbiz.de/10010147650
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Offshoring to India : realising savings and capturing value
Messner, Wolfgang - In: Journal of Indian business research 3 (2011) 1, pp. 63-68
Persistent link: https://www.econbiz.de/10009931212
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Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang - In: Journal of strategic marketing 30 (2022) 8, pp. 782-806
Persistent link: https://www.econbiz.de/10013492890