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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
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Forgiveness and redemption : a study on the impact of employees' participation in the restoration of corporate brand image in a crisis
Feng, Jiao; Lyu, Jing; Li, Hui; Lu, Qiang - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10013204878
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Experiencing P2P accommodations : anecdotes from Chinese customers
Lyu, Jing; Li, Mimi; Law, Chun Hung Roberts - In: International journal of hospitality management 77 (2019), pp. 323-332
Persistent link: https://www.econbiz.de/10011988585
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The antecedents of m-banking usage under capital controls in Greece : a mixed methods approach
Patsiotis, Athanasios; Krasonikolakis, Ioannis; Lyu, Jing - In: International journal of bank marketing 40 (2022) 7, pp. 1477-1500
Persistent link: https://www.econbiz.de/10013532377
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A systematic literature review of store atmosphere in alternative retail commerce channels
Lyu, Jing; Krasonikolakis, Ioannis; Vrontis, Demetris - In: Journal of business research : JBR 153 (2022), pp. 412-427
Persistent link: https://www.econbiz.de/10013534072
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Unlocking the shopping myth : can smartphone dependency relieve shopping anxiety? : a mixed-methods approach in UK Omnichannel retail
Lyu, Jing; Krasonikolakis, Ioannis; Chen, Cheng-Hao - In: Information & management : the internat. journal of … 60 (2023) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10014466181
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When luxury brand rejection causes brand dilution
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 129 (2021), pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
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Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 81 (2017), pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica; Shukla, Paurav; Rosendo-Rios, Veronica - In: International journal of advertising : the review of … 41 (2022) 4, pp. 771-795
Persistent link: https://www.econbiz.de/10013209404