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Brand as promise
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Esch, Franz-Rudolf
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Springer eBook Collection
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Markenartikel : das Magazin für Markenführung
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Tourism management : research, policies, practice
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91
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
92
An appraisal framework of the determinants and consequences of
brand
happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
93
Dynamic aspects of
brand
management
Prymon, Marek
- In:
Economics, management and financial markets
11
(
2016
)
1
,
pp. 135-142
Persistent link: https://www.econbiz.de/10011809480
Saved in:
94
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
95
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
96
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
97
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
98
Putting the person back in person-brands : understanding and managing the two-bodied
brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
99
Brand
happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
100
Rebranding : the effect of team name changes on club revenue
Agha, Nola
;
Goldman, Michael M.
;
Dixon, Jess C.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
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