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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences

Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247

Persistent link: https://www.econbiz.de/10009306452

Eine Allianz gegen Flecken

Bilgram, Volker; Füller, Johann; Bartl, Michael; Biel, … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 62-68

Persistent link: https://www.econbiz.de/10009717241

The dark and the bright side of co-creation : triggers of member behavior in online innovation communities

Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527

Persistent link: https://www.econbiz.de/10009757047

The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors

Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48

Persistent link: https://www.econbiz.de/10010227975

Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation

Füller, Johann; Jonas, Julia - In: Discontinuous innovation : learning to manage the unexpected, (pp. 213-220). 2013

Persistent link: https://www.econbiz.de/10010232632

Unlocking laggard markets : innovation without high tech

Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; … - In: Journal of business strategy 35 (2014) 2, pp. 19-25

Persistent link: https://www.econbiz.de/10010385668

User generated brands and their contribution to the diffusion of user innovations

Hippel, Eric von; Schroll, Roland; Füller, Johann - 2012 - Rev. October, 2012

It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’...

Persistent link: https://www.econbiz.de/10010195101

Woran Geschäftsmodellinnovationen scheitern : eine Barrieren-orientierte Bestandsaufnahme

Eichen, Stephan Friedrich von den; Matzler, Kurt; … - In: Innovationsstrategien : von Produkten und …, (pp. 147-159). 2014

Persistent link: https://www.econbiz.de/10010202595

Rate or trade? : identifying winning ideas in open idea sourcing

Blohm, Ivo; Riedl, Christoph A.; Füller, Johann; … - In: Information systems research : ISR 27 (2016) 1, pp. 27-48

Persistent link: https://www.econbiz.de/10011460102

Switching experience, customer satisfaction, and switching costs in the ICT industry

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of service management 26 (2015) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10010504617