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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-Ting - In: International business review : the official journal of … 24 (2015) 4, pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
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Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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The power of a good logo
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana - In: MIT sloan management review 55 (2013/14) 2, pp. 10-12
Persistent link: https://www.econbiz.de/10010248175
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Why customer participation matters
Merlo, Omar; Eisingerich, Andreas B; Auh, Seigyoung - In: MIT sloan management review 55 (2013/14) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10010248884