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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior

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Customer participation, innovative aspects of services and outcomes

Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15

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Antecedents of consumer brand engagement and brand loyalty

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Brand marketing, big data and social innovation as future research directions for engagement

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Customer engagement and organizational performance: a service-dominant logic perspective

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019

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The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda

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Integrating B2B and B2C research to explain industrial buyer behavior

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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

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The impact of self on materialism among teenagers

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