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1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van
(
ed.
);
Torelli, Carlos J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011700541
Saved in:
2
Proceedings: Cross-Cultural Business Conference 2015 : May 21st - 22nd [School of Management, Steyr, Campus] ; sessions ; intercultural perspectives in global business and human re...
Überwimmer, Margarethe
(
ed.
);
Gangl, Teresa
(
ed.
); …
-
2015
-
1. Aufl
Persistent link: https://www.econbiz.de/10011280876
Saved in:
3
Interkulturelle Wirtschaftskommunikation : ein Erfolgsfaktor für sächsische Unternehmen zur Generierung internationaler Märkte ; dargestellt an den lateinamerikanischen Wachstumsmä...
Papageorgiou, Panagiotis
-
2013
Persistent link: https://www.econbiz.de/10010409204
Saved in:
4
Interkulturelle Wirtschaftskommunikation : Internationale Wachstumsmärkte wie Mexiko und Brasilien erfolgreich generieren
Papageorgiou, Panagiotis
-
2015
Kulturbegriff -- Kommunikationsmodelle im Kontext interkultureller Geschäftssituationen -- Anwendungsfelder der interkulturellen Wirtschaftskommunikation -- Die Wachstumsmärkte Mexiko und Brasilien -- Zielgruppentypologie für Deutschland, Mexiko und Brasilien.
Persistent link: https://www.econbiz.de/10014018228
Saved in:
5
Interkulturelle Wirtschaftskommunikation : internationale Wachstumsmärkte wie Mexiko und Brasilien erfolgreich generieren
Papageorgiu, Panagiotis D.
;
Papageorgiou, Panagiotis
-
2015
Persistent link: https://www.econbiz.de/10010486425
Saved in:
6
Interkulturelle Kommunikation in der Wirtschaft : Grundlagen und interkulturelle Kompetenz für Marketing und Vertrieb
Schugk, Michael
-
2014
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010412196
Saved in:
7
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
8
The Routledge companion to ethnic marketing
Jamal, Ahmad
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011298563
Saved in:
9
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
10
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
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