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How tech companies advance sustainability through artificial intelligence : developing and evaluating an AI x Sustainability strategy framework
Zechiel, Felix; Blaurock, Marah; Weber, Ellen; … - In: Industrial marketing management : the international … 119 (2024), pp. 75-89
Persistent link: https://www.econbiz.de/10014555793
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Leadership in innovation communities: The impact of transformational leadership language on member participation
Becker, Laura; Coussement, Kristof; Büttgen, Marion; … - In: Journal of Product Innovation Management 39 (2021) 3, pp. 371-393
Many organizations seek to establish online innovation communities (ICs) to obtain valuable knowledge and innovative ideas, though both research and practice suggest that they also struggle to sustain continued, high‐quality member participation. Designated IC moderators might be able to...
Persistent link: https://www.econbiz.de/10013367983
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Leadership in innovation communities : The impact of transformational leadership language on member participation
Becker, Laura; Coussement, Kristof; Büttgen, Marion; … - In: Journal of Product Innovation Management 39 (2021) 3, pp. 371-393
Persistent link: https://www.econbiz.de/10012636139
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A relational perspective on supervisor-initiated turnover : implications for human resource management based on a multi-method investigation of leader-member exchange relationships
Becker, Laura; Ertz, Elias; Büttgen, Marion - In: Human resource management 62 (2023) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10014364173
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An imitation game : supervisors’ influence on customer sweethearting
Ertz, Elias; Becker, Laura; Büttgen, Marion - In: The journal of services marketing 36 (2022) 3, pp. 432-444
Persistent link: https://www.econbiz.de/10013407512
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How to take employees on the digital transformation journey : an experimental study on complementary leadership behaviors in managing organizational change
Weber, Ellen; Büttgen, Marion; Bartsch, Silke - In: Journal of business research : JBR 143 (2022), pp. 225-238
Persistent link: https://www.econbiz.de/10013194529
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Erscheinungsformen der Kundenintegration und Ansätze eines Integrationsmanagements
Büttgen, Marion - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 105-132). 2008
Persistent link: https://www.econbiz.de/10003787033
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Der sozialisierte Kunde als Co-Produzent im Dienstleistungsbereich
Büttgen, Marion - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003781265
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Kundenintegration
Büttgen, Marion - In: Die Betriebswirtschaft : DBW 69 (2009) 4, pp. 525-529
Persistent link: https://www.econbiz.de/10003864166
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Kundenintegration in den Dienstleistungsprozess : eine verhaltenswissenschaftliche Untersuchung
Büttgen, Marion - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003480586