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Brands that do good : insight into social brand equity

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Social norms, cues and improved communication to influence behaviour change of smokers

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Solving complex problems : enduring solutions through social entrepreneurship, community action, and social marketing

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"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access

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Social marketing transformed

Dibb, Sally; Carrigan, Marylyn - In: European Journal of Marketing 47 (2013) 9, pp. 1376-1398

Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach – The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this...

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Creating knowledge : a review of research methods in three societal change approaches

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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future

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