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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine; Rauch, Andreas - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Internationale markedsundersøgelser i praksis
Tvede, Lars - 1991 - 1. udg
Persistent link: https://www.econbiz.de/10014268207
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Marketing and business research
Heidingsfield, Myron S.; Eby jr., Frank H. - 1962
Persistent link: https://www.econbiz.de/10002765592
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1968 - Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717