Similar Search Results

Pay-what-you-want with charitable giving positively impacts retailers

Fowler, Kendra; Thomas, Veronica L. - In: Journal of Services Marketing 33 (2019) 3, pp. 273-284

Purpose: The purpose of this paper is to investigate, from the perspective of a retailer, which of two philanthropy programs (pay-what-you-want [PWYW] with charitable giving or mere donation) results in more positive impressions of, and behavioral intentions toward, the retailer sponsoring the...

Persistent link: https://www.econbiz.de/10012077148

Beyond endorsements : The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Fowler, Kendra; Thomas, Veronica L. - In: Psychology & Marketing 36 (2019) 11, pp. 1003-1013

Persistent link: https://www.econbiz.de/10012084007

More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers

Thomas, Veronica L.; Fowler, Kendra - In: Journal of promotion management : JPM 21 (2015) 2, pp. 208-223

Persistent link: https://www.econbiz.de/10011305256

Creating a professional blog : the impact of student learning styles on perceptions of learning

Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189

Persistent link: https://www.econbiz.de/10011410668

Turn the other cheek or an eye for an eye : exploring brand-to-brand dialogue on social media

Thomas, Veronica L.; Fowler, Kendra - In: Journal of advertising 50 (2021) 4, pp. 441-460

Persistent link: https://www.econbiz.de/10012650825

Close encounters of the AI kind : use of ai influencers as brand endorsers

Thomas, Veronica L.; Fowler, Kendra - In: Journal of advertising 50 (2021) 1, pp. 11-25

Persistent link: https://www.econbiz.de/10012483679

Celebrity influence on word of mouth : the interplay of power states and power expectations

Thomas, Veronica L.; Fowler, Kendra; Saenger, Christina - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 105-120

Persistent link: https://www.econbiz.de/10012229427

Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers

Thomas, Veronica L.; Fowler, Kendra - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 377-390

Persistent link: https://www.econbiz.de/10011633833

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

THOMAS, VERONICA L.; FOWLER, KENDRA; GRIMM, PAMELA - In: Journal of Consumer Affairs 47 (2013) 3, pp. 564-587

Persistent link: https://www.econbiz.de/10010728604

How social media influencer collaborations are perceived by consumers

Thomas, Veronica L.; Fowler, Kendra; Taheran, Faegheh - In: Psychology & marketing 41 (2024) 1, pp. 168-183

Persistent link: https://www.econbiz.de/10014467483