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Advertising's new medium : human experience
Rayport, Jeffrey F. - In: Harvard business review : HBR 91 (2013) 3, pp. 77-84
Persistent link: https://www.econbiz.de/10009724078
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SPARK INNOVATION THROUGH EMPATHIC DESIGN - Focus groups, surveys, and usability labs are great for getting customers to help improve existing products. But the company that observe...
Leonard, Dorothy; Rayport, Jeffrey F. - In: Harvard business review : HBR 75 (1997) 6, pp. 102-115
Persistent link: https://www.econbiz.de/10005980989
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THE COMING BATTLE FOR CUSTOMER INFORMATION
Hagel III, John; Rayport, Jeffrey F. - In: Harvard business review : HBR 75 (1997) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10005986939
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EXPLOITING THE VIRTUAL VALUE CHAIN
Rayport, Jeffrey F.; Sviokla, John J. - In: Harvard business review : HBR 73 (1995) 6, pp. 75-87
Persistent link: https://www.econbiz.de/10005994459
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Innovative Produkte durch empathische Kundenbeobachtung
Leonard, Dorothy; Rayport, Jeffrey F. - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 3, pp. 68-79
Persistent link: https://www.econbiz.de/10007064476
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Die virtuelle Wertschöpfungskette-kein fauler Zauber
Rayport, Jeffrey F.; Sviokla, John J. - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10007073868
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Wie Start-ups groß werden
Rayport, Jeffrey F.; Kupp, Martin; Sola, Davide - In: Harvard-Business-Manager : das Wissen der Besten 45 (2023) 8, pp. 63-71
Persistent link: https://www.econbiz.de/10014313394
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Market-Driven Versus Driving Markets
Jaworski, Bernard; Kohli, Ajay K.; Sahay, Arvind - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10006152488
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Case in Point - A Common Language
Fox, Keith; Jocz, Katherine; Jaworski, Bernard - In: Marketing management : a quarterly business management … 12 (2003) 3, pp. 14-17
Persistent link: https://www.econbiz.de/10007232772
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Driving Forces in Market Orientation: A Study of Industrial Firms - This paper explores the elusive concept of market orientation and its meaning to organisations. The authors argu...
Jenster, Per; Jaworski, Bernard - In: Strategic change : SC ; briefings in entrepreneurial finance 9 (2000) 6, pp. 357-362
Persistent link: https://www.econbiz.de/10007241646