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Market share strategy and the product life cycle
Catry, Bernard; Chevalier, Michel - In: Journal of marketing 38 (1974) 4, pp. 29-34
Persistent link: https://www.econbiz.de/10001986859
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Obesity and social marketing : a life style approach to product design and market segmentation
Lewis, David Leroy - 1978
Persistent link: https://www.econbiz.de/10002376998
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Product and promotion adaptation by European firms in the U. S.
Ward, James J. - In: Journal of international business studies : JIBS ; an … 4 (1973) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002963443
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Marketing new industrial products
Baker, Michael J. - 1975
Persistent link: https://www.econbiz.de/10001854373
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Organization strategy : a marketing approach
Corey, Edwin Raymond; Star, Steven H. - 1971
Persistent link: https://www.econbiz.de/10001351902
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Erfolgsfaktoren neuer Produkte : Synopsis der empirischen Forschung
Kotzbauer, Norbert - In: Jahrbuch der Absatz- und Verbrauchsforschung 38 (1992) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10001281321
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Design in business : strategic innovation through design
Bruce, Margaret - 2002
Persistent link: https://www.econbiz.de/10001597122
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Neue Werte - neue Wünsche : Future values ; wie sich Konsummotive auf Produktentwicklung und Marketing auswirken
Barz, Heiner (contributor) - 2001
Persistent link: https://www.econbiz.de/10001599493
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001920902
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Die Bedeutung des Dienstleistungsdesign für den Markterfolg
Reimer, Anja - 2004
Persistent link: https://www.econbiz.de/10002033127