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Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria; Minto-Coy, Indianna; Silva, Susana C.; … - In: European journal of international management : EJIM 14 (2020) 4, pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
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The bottom of the pyramid : an integrative approach
Rabino, Samuel - In: International journal of emerging markets 10 (2015) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011348543
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Adopting Knowledge From Reverse Innovations? Transnational Patents and Signaling From an Emerging Economy
Huang, Kenneth G. - 2019
Is there knowledge adoption of innovations from emerging economies? We theorize that, to help overcome information asymmetry across countries, granting patents to technology in the emerging economy of China can serve as a signal of technology potential and market opportunity to enhance...
Persistent link: https://www.econbiz.de/10012868703
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Adopting knowledge from reverse innovations? : transnational patents and signaling from an emerging economy
Huang, Kenneth Guang-Lih; Li, Jiatao - In: Journal of international business studies : JIBS ; an … 50 (2019) 7, pp. 1078-1102
Persistent link: https://www.econbiz.de/10012064770
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Managing product innovation diffusion within multinational corporations : leveraging global scale and local responsiveness
Bollivier, Max de; Luiz, John M. - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 431-456
Persistent link: https://www.econbiz.de/10012504445
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Cultural configurations for international innovativeness : a review and theoretical proposal
Zhang, Yingying Zhang; Rohlfer, Sylvia - 2023
Persistent link: https://www.econbiz.de/10014299661
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Pricing in the international takeoff of new products
Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
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The role of frugal innovation in the global diffusion of green technologies
Gandenberger, Carsten; Kroll, Henning; Walz, Rainer - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 97-113
Persistent link: https://www.econbiz.de/10012286822
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Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries
Sood, Ashish; Van den Bulte, Christophe - 2016
The idea of a flattening world has captured the public imagination, yet the income gap between rich and poor countries … has widened. The net effect of these two trends on the speed of new product diffusion across the world has remained an …
Persistent link: https://www.econbiz.de/10014125638
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Lead markets in age-based innovations : demographic change and internationally successful innovations
Levsen, Nils - 2015
Persistent link: https://www.econbiz.de/10010495622