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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid; Sudhir, K. - 2021
Persistent link: https://www.econbiz.de/10012807923
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A framework for innovation in emerging markets
Casanova, Lourdes; Miroux, Anne; Cahen, Fernanda Ribeiro - In: Innovation from emerging markets : from copycats to leaders, (pp. 11-36). 2021
Persistent link: https://www.econbiz.de/10012815573
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Adoption patterns over time : a replication
Appel, Gil; Muller, Eitan - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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Influence of personal communication netowkrs on innovation adoption : using multi-agent simulations to project the launch of an innovative medical device
Barrot, Christian; Kuhlmann, Jan; Popa, Andrea - In: International journal of innovation and technology … 10 (2013) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10010206688
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Rating customers according to their promptness to adopt new products
Hochbaum, Dorit S.; Moreno-Centeno, Erick; Yelland, Phillip - In: Operations research 59 (2011) 5, pp. 1171-1183
Persistent link: https://www.econbiz.de/10010217829
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A Model of Diffusion in the Production of an Innovation
Gort, Michael; Konakayama, Akira - 2022
This paper is an attempt to explain diffusion in the production of an innovation. Diffusion in production is defined as … innovation. The principal variable that explains diffusion of entry is the demonstration effect. The principal variable that …
Persistent link: https://www.econbiz.de/10013323493
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A Model of Diffusion In the Production of an Innovation
Gort, Michael - 1978
This paper is an attempt to explain diffusion in the production of an innovation. Diffusion in production is defined as … innovation. The principal variable that explains diffusion of entry is the demonstration effect. The principal variable that …
Persistent link: https://www.econbiz.de/10012478853
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475
Persistent link: https://www.econbiz.de/10012417368