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Marketing essentials in hospitality and tourism : foundations and practices

Shoemaker, Stowe; Shaw, Margaret - 2008

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Tourism and hospitality marketing : a global perspective

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Special section: Marketing hospitality and tourism products worldwide

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Tourism and hospitality marketing : a global perspective

Hudson, Simon - 2008 - Online-Ausg.

This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality …. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and …

Persistent link: https://www.econbiz.de/10013208186

Special issue: creating, managing and marketing gastronomy experiences in hospitality and tourism

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Guest editorial: creating, managing and marketing gastronomy experiences in hospitality and tourism

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Co-creating high-value hospitality services in the tourism ecosystem : towards a paradigm shift?

Giannopoulos, Antonios; Skourtis, George; Kalliga, Alexandra - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 3-11

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Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry : views from a developing country

Lin, Michael S.; Zhang, Huiying; Luo, Yi; Li, Yunpeng - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 154-168

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A summary of volume 1 : the rise of breweries and distilleries in the United States

Cavaliere, Christina T. - 2017

The final chapter serves as summary to the first volume of Beers, Ciders & Spirits: Craft Beverages and Tourism in the …

Persistent link: https://www.econbiz.de/10012212613

The role of customer engagement in building consumer loyalty to tourism brands

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