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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with …This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture …
Persistent link: https://www.econbiz.de/10013207751
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Produktkommunikation : Geschichte und Theorie
Gries, Rainer - 2008
Persistent link: https://www.econbiz.de/10003597363
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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The Trademark reporter
United States Trademark Association - 1911-2013: New York, NY : [Verlag nicht ermittelbar] - 1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula (contributor) - 2012
Persistent link: https://www.econbiz.de/10009621083
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158