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Organizational climate in B2B...
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Pomirleanu, Nadia
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of marketing education : JME
2
Journal of retailing
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Future-focused strategic marketing
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ECONIS (ZBW)
17
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2
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Ooh, that's sour : An investigation of the role of sour taste and color saturation in consumer temptation avoidance
Pomirleanu, Nadia
;
Gustafson, Brandon M.
;
Bi, Sheng
- In:
Psychology & Marketing
37
(
2020
)
8
,
pp. 1068-1081
Persistent link: https://www.econbiz.de/10012273768
Saved in:
2
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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3
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
4
A review of climate and culture research in selling and sales management
Gustafson, Brandon M.
;
Pomirleanu, Nadia
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011936263
Saved in:
5
The strategic value of culture : an integrative framework for the role of organizational culture in marketing strategy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Future-focused strategic marketing
,
(pp. 99-128)
.
2019
Persistent link: https://www.econbiz.de/10012165334
Saved in:
6
Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
Ganesh, Jaishankar
;
Reynolds, Kristy E.
;
Luckett, Michael
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003969358
Saved in:
7
Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon
;
Peltier, James
;
Pomirleanu, Nadia
; …
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
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8
Psycho-social factors impacting credit acquisition and use by college students
Peltier, James
;
Pomirleanu, Nadia
;
Endres, Michael
; …
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010230025
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9
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
10
A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James
;
Cummins, Shannon
;
Pomirleanu, Nadia
; …
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
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