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Proceedings: Cross-Cultural Business Conference 2015 : May 21st - 22nd [School of Management, Steyr, Campus] ; sessions ; intercultural perspectives in global business and human re...
Überwimmer, Margarethe (ed.); Gangl, Teresa (ed.);  … - 2015 - 1. Aufl
Persistent link: https://www.econbiz.de/10011280876
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That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
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Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep; Huang, Li; Madden, Thomas Justin; … - In: Strong brands, strong relationships, (pp. 135-148). 2015
Persistent link: https://www.econbiz.de/10011313577
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Value appeals in Chinese television advertising for automobiles : a content analysis
Wang, Liyong; Praet, Carolus L. C. - In: The changing roles of advertising : [extended versions …, (pp. 245-259). 2013
Persistent link: https://www.econbiz.de/10009773443
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 13-31). 2013
Persistent link: https://www.econbiz.de/10009747391
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Central aspects in cross-cultural tourism marketing communication : a study based on Finland's travel brochure for the Chinese market
Qi, Hongjia - In: Optimierte Zielgruppenansprache : werbende …, (pp. 119-147). 2013
Persistent link: https://www.econbiz.de/10009747986