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Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-hyun - In: Journal of business research : JBR 66 (2013) 3, pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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The psychology of consumerism in business and marketing : the macro and micro behaviors of Hofstede's cultural consumers
Tran, Ben - In: Handbook of research on consumerism in business and …, (pp. 286-308). 2014
Persistent link: https://www.econbiz.de/10010354620
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Nationale Identifikationsstärken als Einflussfaktoren der Aufnahme herkunftslandsensitiver Werbung durch türkischstämmige Konsumenten
Gerpott, Torsten J.; Bicak, Ilknur - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 66 (2014) 2, pp. 220-246
Persistent link: https://www.econbiz.de/10010356400
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A. - In: The Routledge companion to advertising and promotional …, (pp. 146-158). 2013
Persistent link: https://www.econbiz.de/10010197572
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Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films
Sussan, Fiona; Meamber, Laurie A.; McCrohan, Kevin F. - 2013
Persistent link: https://www.econbiz.de/10009792206
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Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra - In: Psychology & marketing 31 (2014) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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The development of industrial buyer-seller relations in a Chinese context
Kaunonen, Anna - In: Deep knowledge of B2B relationships within and across …, (pp. 93-118). 2013
Persistent link: https://www.econbiz.de/10010255114