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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.; Chen, Weifeng - In: The journal of brand management : an international journal 22 (2015) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill - In: The journal of brand management : an international journal 24 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
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Affect and cognition in associative networks between brands
Witmaier, Alexander - 2019
Persistent link: https://www.econbiz.de/10012173407
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Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela; Kashif, Muhammad; Petrescu, Maria - In: Journal of relationship marketing : innovations and … 19 (2020) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
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Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan; Mitra, Debanjan; Musto, David K.; Ray, Sugata - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016