'A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. The book is...

The primary objective of this study is to delve into transnational projects conducted between 2014 and 2020, with a strong emphasis on environmental quality. Our focus is directed toward projects that encompass either eco-innovation or feature elements intrinsic to a circular economy. To achieve...