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Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver; Lim, Steve C.; Lusch, Robert F. - In: MSI reports : working paper series (2008) 3, pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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Reporting von Intangibles im Rahmen eines marktwertorientierten Beteiligungscontrollings
Bassen, Alexander; Popović, Tobias; Popović, Dorothee - 2009
Persistent link: https://www.econbiz.de/10003823650
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Customer Perceived Value als Komponente von Performance Measurement-Systemen
Schröder, Regina W.; Wall, Friederike - In: Controlling zwischen Shareholder Value und Stakeholder …, (pp. 105-126). 2009
Persistent link: https://www.econbiz.de/10003868787
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
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The importance of focus for generating customer value
Breur, Tom - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
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Das Zeitalter des Kundenkapitalismus
Martin, Roger L. - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 76-85
Persistent link: https://www.econbiz.de/10003934424
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Value-based Selling als kundenwertorientierter Verkaufsansatz
Eggers, Bernd; Hollmann, Sebastian - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 343-361). 2010
Persistent link: https://www.econbiz.de/10003973423
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Wertorientiertes Kundenmanagement im Gesundheitswesen : eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen
Clausen, Carolin Christina - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003963662
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Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575