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"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 31 (2014) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
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An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.
Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 1, pp. 94-118
Persistent link: https://www.econbiz.de/10012801799
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
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Entrepreneurship and ethics under extreme conditions of poverty : "exploring the realities"
Chikweche, Tendai; Fletcher, Richard - In: Society and business review 12 (2017) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10011690799
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A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises
Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011882916
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The importance of aesthetics on customers' intentions to purchase smartphones
Toufani, Samrand; Stanton, John Philip; Chikweche, Tendai - In: Marketing intelligence & planning 35 (2017) 3, pp. 316-338
Persistent link: https://www.econbiz.de/10011706980
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-651
Persistent link: https://www.econbiz.de/10008412194
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Family purchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10009963683
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10010003222