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Brand management
66
Markenführung
66
Consumer behaviour
62
Konsumentenverhalten
62
Marketingmanagement
58
Marketing management
51
Brand image
43
Markenimage
43
Markenartikel
41
Marketing
41
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33
Marketing theory
30
Marketingtheorie
30
Theorie
30
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30
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21
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21
Marktforschung
20
Beziehungsmarketing
15
Relationship marketing
15
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13
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13
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12
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Strategisches Management
11
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27
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English
271
Undetermined
148
German
14
French
1
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Lehmann, Donald R.
250
Keller, Kevin Lane
161
Kotler, Philip
30
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Hoeffler, Steve
10
Neslin, Scott A.
10
Golmohammadi, Alireza
9
Rajavi, Koushyar
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lane Keller, Kevin
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Aaker, David A.
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Houston, Michael J.
5
Mela, Carl F.
5
Netzer, Oded
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Apéria, Tony
4
Bloom, Paul N.
4
Botti, Simona
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Gauri, Dinesh Kumar
4
Georgson, Mats
4
Hansen, Torben
4
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Marketing Science Institute <Cambridge, Mass.>
1
Pearson Deutschland GmbH
1
Pearson Studium
1
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Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Report / Marketing Science Institute
14
Journal of the Academy of Marketing Science
12
Marketing letters : a journal of research in marketing
12
Journal of Consumer Research
10
MSI reports : working paper series
10
Journal of business research : JBR
9
Journal of retailing
9
Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Management Science
4
Report / Marketing Science Institute / Marketing Science Institute
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
Always learning
3
European Journal of Marketing
3
Harvard business review : HBR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Control of 'error' in market research data
2
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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Source
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ECONIS (ZBW)
263
OLC EcoSci
87
RePEc
38
USB Cologne (EcoSocSci)
36
Other ZBW resources
8
BASE
2
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61
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
62
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
Saved in:
63
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
64
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
65
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
66
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
67
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
68
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
69
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
Saved in:
70
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
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