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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
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If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.; Keller, Kevin Lane - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
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Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane; Wakefield, Kirk; Keller, Kevin Lane; … - In: Journal of advertising research 61 (2021) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
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Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane; Wakefield, Kirk; Keller, Kevin Lane - In: Journal of advertising 49 (2020) 3, pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
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Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger; Keller, Kevin Lane - In: The journal of brand management : an international journal 24 (2017) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
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The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane; Richey, Keith - In: Advances in corporate branding, (pp. 47-58). 2017
Persistent link: https://www.econbiz.de/10011584991
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Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2017 - 15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V. (introduction); Keller, Kevin Lane (introduction);  … - 2016
Persistent link: https://www.econbiz.de/10011750380
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173