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Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian; Parida, Vinit; Mader, Anna; … - In: Journal of business research : JBR 158 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
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Business models for digital sustainability : framework, microfoundations of value capture, and empirical evidence from 130 smart city services
Bensik, Barbara; Palmié, Maximilian; Parida, Vinit; … - In: Journal of business research : JBR 160 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014299179
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How paradoxical leaders guide their followers to embrace paradox : cognitive and behavioral mechanisms of paradox mindset development
Boemelburg, Raphael; Zimmermann, Alexander; Palmié, … - In: Long range planning : LRP ; international journal of … 56 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014434544
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When connecting ventures to international markets falls short : examining the root mechanisms of perceived inefficacy in market-driven poverty alleviation efforts
Jäger, Urs; Symmes, Felipe; Bucher, Silke; Rüegger, … - In: Management research : the journal of the Iberoamerican … 22 (2024) 3, pp. 410-428
Persistent link: https://www.econbiz.de/10015046747
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Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instruments auf Nachfrager
Batt, Verena; Holzer, Matthias; Farouq, Jasmin; Bruhn, … - In: Marketing Review St.Gallen 35 (2018) 2, pp. 96-101
Persistent link: https://www.econbiz.de/10014337459
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Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred; Batt, Verena; Holzer, Matthias - In: Die Unternehmung : Swiss journal of business research … 67 (2013) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
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Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias; Batt, Verena; Bruhn, Manfred - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
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The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred; Holzer, Matthias - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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Pay What You Want : eine empirische Untersuchung zur Wirkung des Pricing-Instruments auf Nachfrager
Batt, Verena; Holzer, Matthias; Farouq, Jasmin; Bruhn, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 35 (2018) 2, pp. 96-101
Persistent link: https://www.econbiz.de/10011965364