Narrow search
Showing 1 - 10 of 285,938
Cover Image
Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas; Nguyen, Dang; Brennan, Linda - In: Global advertising practice in a borderless world, (pp. 42-58). 2017
Persistent link: https://www.econbiz.de/10011668013
Cover Image
Managing global supply chain relationships : operations, strategies and practices
Flynn, Barbara Bechler (contributor);  … - 2011
"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...
Persistent link: https://www.econbiz.de/10011726938
Cover Image
Global customer engagement
Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Cover Image
Co-creation on a global scale : how customers impact firms' internationalization strategies
Prange, Christiane; Ates, Zelal - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 2, pp. 48-52
Persistent link: https://www.econbiz.de/10003962453
Cover Image
Managing global supply chain relationships : operations, strategies and practices
Flynn, Barbara Bechler (ed.); Morita, Michiya (contributor);  … - 2011
"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...
Persistent link: https://www.econbiz.de/10009234234
Cover Image
Steuerung der Kundenintegration bei der Internationalisierung von Dienstleistungen
Klein, Maren - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 359-380). 2009
Persistent link: https://www.econbiz.de/10003808728
Cover Image
Kundenintegration bei internationalen Dienstleistungen : theoretische Einordnung, Motive und Herausforderungen
Scherer, Anne; Zimmer, Marcus; Wangenheim, Florian von - In: Management internationaler Dienstleistungen mit 3K : …, (pp. 57-78). 2009
Persistent link: https://www.econbiz.de/10003860079
Cover Image
Die Internationalisierung der Geschäftstätigkeit der ACONSITE AG : Kundenintegration, Konfiguration und Koordination bei einer international tätigen Unternehmensberatung
Lucht, Thomas; Amshoff, Bernhard - In: Management internationaler Dienstleistungen mit 3K : …, (pp. 81-110). 2009
Persistent link: https://www.econbiz.de/10003860086
Cover Image
Die Internationalisierung des FC Bayern München : Konfiguration, Koordination und Kundenintegration bei einem international tätigen Fußballclub
Puck, Jonas; Wirth, Thorsten - In: Management internationaler Dienstleistungen mit 3K : …, (pp. 111-128). 2009
Persistent link: https://www.econbiz.de/10003860088