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Religiosity and Egyptian Musli...
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Brand management
10
Markenführung
10
Consumer behaviour
7
Konsumentenverhalten
7
Islam
6
Social Web
6
Social web
6
Marketing
4
Brand extension
3
Brand image
3
Islamic
3
Islamic economics
3
Islamisch
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Islamisches Wirtschaftssystem
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Markentransfer
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Arab countries
2
Arabische Staaten
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branding
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social media
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Article in journal
22
Aufsatz in Zeitschrift
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3
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2
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2
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1
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Language
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English
37
Author
All
Wilson, Jonathan A. J.
37
Liu, Jonathan
6
Belk, Russell W.
4
Hollensen, Svend
4
El-Bassiouny, Noha
3
Bamossy, Gary J.
2
Davis, Judy Foster
2
Grant, John
2
Kartajaya, Hermawan
2
Mohamed, Ahmed Amin
2
Sobande, Francesca
2
Sobh, Rana
2
Thomas, Kevin D.
2
Abdelrahman Farrag, Dalia
1
Abdelzaher, Dina
1
Alqtati, Nael
1
Arroyo, Laura
1
Baykal, Elif
1
Darrag, Menatallah
1
De Silva, Varuna
1
Eckhardt, Giana M.
1
El Odessy, Dina
1
El-Sherbiny, Youmna
1
ElKaleh, Eman S.
1
Esmat, Suzan
1
Farrag, Noha
1
Latheef, Zahir
1
Ma, Jenny Weichen
1
Morgan, Joseph E.
1
Omaya Shabana, Noha
1
Sandikci, Özlem
1
Sandıkçı, Özlem
1
Sidani, Yusuf M.
1
Yang, Yusheng
1
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Institution
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Walter de Gruyter GmbH & Co. KG
1
Published in...
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Journal of Islamic marketing : JIMA
17
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of business performance management
2
The journal of brand management : an international journal
2
Branding and sustainable competitive advantage : building virtual presence
1
International journal of business performance management : IJBPM
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Management, Spirituality and Religion
1
Management, spirituality and religion
1
Marketing theory
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
26
OLC EcoSci
11
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New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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2
Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
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3
Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10009753183
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4
Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10009666614
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5
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
Saved in:
6
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
7
The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009539280
Saved in:
8
The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10010008754
Saved in:
9
Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10010147920
Saved in:
10
Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 132-133
Persistent link: https://www.econbiz.de/10010160640
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