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Greater good : how good market...
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How to market in a downturn
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
Saved in:
2
All business is local : why place matters more than ever in a global, virtual world
Quelch, John A.
;
Jocz, Katherine E.
-
2012
Persistent link: https://www.econbiz.de/10009502968
Saved in:
3
Marketing and democracy
Quelch, John A.
;
Jocz, Katherine E.
- In:
Handbook of marketing strategy
,
(pp. 470-483)
.
2012
Persistent link: https://www.econbiz.de/10009530833
Saved in:
4
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
5
So funktioniert Marketing in der Rezession
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
6
,
pp. 64-77
Persistent link: https://www.econbiz.de/10003840396
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6
Readings in modern marketing
Quelch, John A.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003152688
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7
Why not exploit dual marketing?
Quelch, John A.
- In:
Business horizons
30
(
1987
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10001062642
Saved in:
8
Marketing the premium product
Quelch, John A.
- In:
Business horizons
30
(
1987
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
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9
BOOK NOTES - Reflections on a Half-Century of Marketing
Quelch, John A.
;
Jocz, Katherine E.
- In:
Business history review
82
(
2008
)
4
,
pp. 827-838
Persistent link: https://www.econbiz.de/10008213323
Saved in:
10
STRATEGIEN - So funktioniert Marketing in der Rezession - Marketing I: Im Abschwung stutzen Unternehmen ihre Werbung oft nach der Rasenmähermethode. Das kann sich rächen, wenn die...
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
6
,
pp. 64-77
Persistent link: https://www.econbiz.de/10008259093
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