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On corporate social responsibility and Islamic marketing

Koku, Paul Sergius; Savas, Selen - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 33-48

Persistent link: https://www.econbiz.de/10010256763

What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...

Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016

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The mediating role of mindul entrepreurial marketing (MEM) between production and consumption

Uslay, Can; Erdogan, Emine - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 1, pp. 47-62

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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292

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Peter Drucker on marketing : an exploration of five tenets

Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60

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Integrating Social Responsibility and Marketing Strategy : An Introduction

Bhattacharya, CB - 2013

marketing strategy that were explored at an international conference on “Integrating Social Responsibility and Marketing … Society Program; Boston University School of Management; London Business School; the Marketing Science Institute; and the … California, Berkeley.This Special Issue of California Management Review on “Integrating SocialResponsibility and Marketing …

Persistent link: https://www.econbiz.de/10013075300

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?

Prothero, Andrea; McDonagh, Pierre - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 134-139

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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

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Marketing communications and brand development in a changing world : introduction, issues, and perspectives

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-21). 2022

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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021

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