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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Jahanshahi, Asghar Afshar; … - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
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Exploring the mediated and moderated effects of operator service quality on customer retention : evidence from Taiwan's mobile market
Chen, Chun-mei - In: Journal of management research 9 (2017) 4, pp. 21-42
Persistent link: https://www.econbiz.de/10011745686
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Understanding the role of loyalty dimensions and their impact on customer retention
Tajdini, Javad; Baswan, Taru; Pillai, Pradeep Kumar - In: Middle East journal of management : MEJM 11 (2024) 3, pp. 280-298
Persistent link: https://www.econbiz.de/10015056620
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An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
In: Journal of creating value 9 (2023) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10014581528
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The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10011716080
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Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10010345391
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Do LTE service customers have different customer loyalty determinants?
Jung, Wonsuk; Kwon, Young-Sun - 2014
This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
Persistent link: https://www.econbiz.de/10010395712
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694