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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542

Persistent link: https://www.econbiz.de/10012287964

Celebrity endorsements for luxury brands : followers vs. non-followers on social media

Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823

Persistent link: https://www.econbiz.de/10012260277

Consumer need for mobile app atmospherics and its relationships to shopper responses

Lee, Yoojung; Kim, Hye-yŏng - In: Journal of retailing and consumer services 51 (2019), pp. 437-442

Persistent link: https://www.econbiz.de/10012115172

Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046

Persistent link: https://www.econbiz.de/10013429012

That's what I was looking for! : congruence and perceived information relevance of online customer reviews

Lee, Garim; Kim, Hye-yŏng - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1165-1189

Persistent link: https://www.econbiz.de/10013417001

Social media influencers as human brands : an interactive marketing perspective

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109

Persistent link: https://www.econbiz.de/10013536282

Human vs. AI : the battle for authenticity in fashion design and consumer response

Lee, Garim; Kim, Hye-yŏng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462311

New fashion marketing & management in a post-pandemic world

Kim, Hye-yŏng; Song, Sanga - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10013555404

Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International Journal of Retail & Distribution Management 50 (2021) 3, pp. 342-360

Purpose: The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity development based on consumer input for the purpose of personalizing three-dimensional (3D) virtual fashion...

Persistent link: https://www.econbiz.de/10012540330

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Whang, Claire; Im, Hyunjoo - In: International Journal of Retail & Distribution Management 46 (2018) 10, pp. 944-958

Purpose: The advance of technology creates new possibilities for enhancing shopper experience. The purpose of this paper is to gain understanding of a recent innovation found in retail environment, a recommender system (RS). Specifically, this study investigated how the retailer’s claims of...

Persistent link: https://www.econbiz.de/10012071771