Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in … Romanian luxury brands connoisseurs have much in common. Both of them prefer global brands to local ones. The majority of …The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former …

Despite luxury brands’ efforts to incorporate sustainable development into their branding and product design, studies … values (i.e. the need for exclusivity, conformity, and hedonism) affect consumers’ acceptance of luxury brands’ sustainable … Equation Modelling in analysing 677 survey responses from actual luxury goods’ consumers in the two countries, we suggest that …