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Determining behavioural differences of Y and Z generational cohorts in online shopping

Agrawal, Durgesh Kumar - In: International journal of retail and distribution management 50 (2022) 7, pp. 880-895

Persistent link: https://www.econbiz.de/10013398135

Increasing digital dissemination and online apparel shopping behaviour of Generation Y

Agrawal, Durgesh Kumar - In: Journal of fashion marketing and management 28 (2024) 1, pp. 28-44

Persistent link: https://www.econbiz.de/10014495500

What drives generation-y women to buy fashion items online?

Parker, Christopher J.; Kuo, Hsin-Yun - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10013358774

Undergraduates' e-shopping inhibitors in a developing market context : stimulus-organism-response approach

Ukenna, Stephen; Idoko, Edwin Chukwuemeka; Matthew, … - In: International journal of electronic business : IJEB 18 (2023) 3, pp. 346-371

Persistent link: https://www.econbiz.de/10014309306

Factors influencing online luxury purchase intentions : the moderating role of bandwagon luxury consumption behavior

Jain, Sheetal - In: South Asian journal of business studies 13 (2024) 1, pp. 90-117

Persistent link: https://www.econbiz.de/10014526790

Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452

Kundenvertrauen im Dialogmarketing

Mann, Andreas - In: Wissen, Vernetzung, Virtualisierung : liber amicorum …, (pp. 343-356). 2008

Persistent link: https://www.econbiz.de/10003701613

Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?

Eisingerich, Andreas B; Bell, Simon J. - In: Journal of service research : JSR 10 (2007/08) 3, pp. 256-268

Persistent link: https://www.econbiz.de/10003705597

Applying modified fuzzy neural network to customer classification of e-business

Cao, Yukun; Li, Yunfeng; Liao, Xiaofeng - In: Internet and network economics : first international …, (pp. 356-365). 2005

Persistent link: https://www.econbiz.de/10003276548

Unscharfe Klassifikation von Webkennzahlen

Zumstein, Darius; Hugi, Patrik - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 268, pp. 44-56

Persistent link: https://www.econbiz.de/10003881331