Narrow search
Showing 91 - 100 of 7,440
Cover Image
The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
Cover Image
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Cover Image
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars; Zhou, Kris Qiang - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Cover Image
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind - In: International journal of Indian culture and business … 13 (2016) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Cover Image
Cutting through the clutter : mascots in Indian marketing
Bharucha, Jehangir - In: International journal of economics and business research 16 (2018) 4, pp. 534-545
Persistent link: https://www.econbiz.de/10011990745
Cover Image
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Cover Image
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 21 (2017) 4, pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Cover Image
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Cover Image
The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
Attia, Samaa Taher; Attia, Malak Taher - In: International journal of islamic marketing and branding 2 (2017) 4, pp. 317-334
Persistent link: https://www.econbiz.de/10011857029
Cover Image
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes; Matthes, Jörg; Münch, Andrea; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 588-612
Persistent link: https://www.econbiz.de/10011849128