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Children perceptions of emotional and rational appeals in social advertisements

Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young Consumers 18 (2017) 3, pp. 261-277

Purpose This study aims to understand the impact of rational and emotional appeals on children’s attitude towards two public service announcements (PSAs) that promoted eating fruits and vegetables. Design/methodology/approach A mixed-methods study was conducted with children aged 8 to 11. A...

Persistent link: https://www.econbiz.de/10015044450

Effect of celebrity endorsement in advertising activities by product type

Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93

Persistent link: https://www.econbiz.de/10011417546

Korean advertising practitioners' perspectives on celebrity endorsement

Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54

Persistent link: https://www.econbiz.de/10011304632

Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence

Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245

Persistent link: https://www.econbiz.de/10011305252

The risk of vampire effect in advertisements using celebrity endorsement

Kuvita, Tetyana; Karlíček, Miroslav - In: Central European business review : CEBR 3 (2014) 3, pp. 16-22

Persistent link: https://www.econbiz.de/10010529019

Impact of the perceived image of celebrity endorsers on tourists' intentions to visit

Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224

Persistent link: https://www.econbiz.de/10010254353

The economic value of celebrity endorsements : a literature review

Popescu, Gheorghe H. - In: Economics, management and financial markets 9 (2014) 4, pp. 119-124

Persistent link: https://www.econbiz.de/10011544287

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information

Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134

Persistent link: https://www.econbiz.de/10011561321

Perception of television advertising from China's young generation

Li, Lijie; Scaringella, Laurent - In: The journal of applied business research 30 (2014) 4, pp. 1031-1052

Persistent link: https://www.econbiz.de/10010400629