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Die asiatische Herausforderung...
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Marketing
223
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Kotler, Philip
491
Fahey, Liam
82
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
19
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Jatusripitak, Somkid
7
Narayanan, V. K.
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Narayanan, V.K.
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
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4
Reber, Heidi
4
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4
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Journal of marketing
18
Strategy & Leadership
17
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11
Strategy & leadership : a publication of Strategic Leadership Forum
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
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5
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5
SpringerLink / Bücher
5
Business Horizons
4
Business horizons
4
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
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4
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4
California management review
3
Journal of Business Strategy
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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Marketing management and the decision sciences: theory and applications
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ECONIS (ZBW)
342
USB Cologne (EcoSocSci)
139
OLC EcoSci
50
Other ZBW resources
34
RePEc
10
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1
The new competition
Kotler, Philip
;
Fahey, Liam
;
Jatusripitak, Somkid
-
1986
Persistent link: https://www.econbiz.de/10001385570
Saved in:
2
The new competition
Kotler, Philip
;
Fahey, Liam
;
Jatusripitak, Somkid
-
1985
Persistent link: https://www.econbiz.de/10000065954
Saved in:
3
The marketing of nations : a strategic approach to building national wealth
Kotler, Philip
-
1997
Persistent link: https://www.econbiz.de/10013502958
Saved in:
4
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
5
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
19
(
1985
)
4
,
pp. 293-298
Persistent link: https://www.econbiz.de/10001266875
Saved in:
6
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
7
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
8
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
9
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
10
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
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