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Social Media für Unternehmer : wie man Xing, Twitter, YouTube und Co. erfolgreich im Business einsetzt
Hilker, Claudia - 2010
Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können
Persistent link: https://www.econbiz.de/10009231535
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia (ed.) - 2013
Persistent link: https://www.econbiz.de/10009743089
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry
Naser, Asil Khaled; Alfara, Alia'a Ibrahim; Sukkar, … - In: MENA Journal of Cross-Cultural Management 1 (2020/2022) 2, pp. 143-161
Persistent link: https://www.econbiz.de/10013358896
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Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Penenberg, Adam L. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10008650841