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Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484325
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The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell; Scheinbaum, Angeline Close; Finney, R. … - In: Journal of business research : JBR 63 (2010) 11, pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
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The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne; Tyler, B. David - In: Sport management review 14 (2011) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
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Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.; Poon, Derek; West, Douglas C. - In: Journal of advertising research 50 (2010) 2, pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
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The impact of repeat attendance on event sponsorship effects
Lacey, Russell; Sneath, Julie Z.; Finney, R. Zachary; … - In: Journal of marketing communications 13 (2007) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
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When perceived value is fleeting : promotion of events
Piekarczyk, Rob - 2007
Persistent link: https://www.econbiz.de/10003549062
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Effizienzkontrolle von Event-Sponsoring : den Tatsachen ins "Auge" sehen?
Hesse, Josef; Möller-Hergt, Gustavo - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 291-302). 2007
Persistent link: https://www.econbiz.de/10003511719
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Special issue: The management and marketing of motorsports
DeGaris, Larry (contributor) - 2010
Persistent link: https://www.econbiz.de/10008650629
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Sponsoring und Eventmarketing : zwei Kommunikationsinstrumente ergänzen sich?
Hermanns, Arnold - In: Stand und Perspektiven der Eventforschung, (pp. 17-35). 2010
Persistent link: https://www.econbiz.de/10008654338