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Internetspiele als Marketinginstrument für Low-Involvement-Produkte

Bauer, Hans H.; Grether, Mark; Sattler, Corinna - In: Marketing : ZFP ; journal of research and management 24 (2002) 4, pp. 265-276

Persistent link: https://www.econbiz.de/10001726863

Measuring the impact of product placement with brand-related social media conversations and website traffic

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499

Persistent link: https://www.econbiz.de/10012038422

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10012203297

The effects of native ads on consumer brand engagement : the moderating role of website credibility

Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958

Persistent link: https://www.econbiz.de/10012179084

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers … has direct and negative relationship on attitude towards brand, online advertisement and the publisher’s website. Results …

Persistent link: https://www.econbiz.de/10014232237

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515

Von der Markenidentität zum Markenklang als Markenelement

Kilian, Karsten - In: Audio-Branding : Entwicklung, Anwendung, Wirkung …, (pp. 54-69). 2007

Persistent link: https://www.econbiz.de/10003731628

Akustische Markenführung im Rahmen eines identitätsbasierten Markenmanagements

Krugmann, Dennis; Langeslag, Patrick - In: Audio-Branding : Entwicklung, Anwendung, Wirkung …, (pp. 70-79). 2007

Persistent link: https://www.econbiz.de/10003731630

Schöner die Marken nie klingen...Jingle all the Way? : Grundlagen des Audio-Branding

Bronner, Kai - In: Audio-Branding : Entwicklung, Anwendung, Wirkung …, (pp. 82-96). 2007

Persistent link: https://www.econbiz.de/10003731632

Der Markenklangprozess

Hirt, Rainer - In: Audio-Branding : Entwicklung, Anwendung, Wirkung …, (pp. 247-254). 2007

Persistent link: https://www.econbiz.de/10003731744