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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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Determinants of healthy eating : a cross-national study on motives and barriers
Michaelidou, Nina; Christodoulides, George; Torova, Katerina - In: International journal of consumer studies 36 (2012) 1, pp. 17-22
Persistent link: https://www.econbiz.de/10009491781
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Special issue: Business to business branding
Christodoulides, George (contributor) - 2011
Persistent link: https://www.econbiz.de/10009491983
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Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: Industrial marketing management : the international … 51 (2015), pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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Digital branding and analytics
Borel, Laurence-Helene; Christodoulides, George - In: The Routledge companion to contemporary brand management, (pp. 255-268). 2016
Persistent link: https://www.econbiz.de/10011515399