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Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D. - In: Journal of strategic marketing 27 (2019) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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The future of pharma : evolutionary threats and opportunities
Smith, Brian D.; Smith, Brian David - 2011
Persistent link: https://www.econbiz.de/10009161134
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Creating market insight : how firms create value from market understanding
Smith, Brian D.; Smith, Brian David; Raspin, Paul G. - 2008
Persistent link: https://www.econbiz.de/10003659951
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Marketing and finance : creating shareholder value
McDonald, Malcolm; Smith, Brian D.; Ward, Keith - 2013 - updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
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Turf wars : what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 19 (2011) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10008936996
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Editorial: Understanding how our customers choose
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 199-200
Persistent link: https://www.econbiz.de/10010389838
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Making marketing happen : how great companies make strategic planning work for them
Smith, Brian D. - 2005
Persistent link: https://www.econbiz.de/10002626972
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Myth, reality and requirements in pharmaceutical key account management
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003884401
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ResearchWatch
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 126-128
Persistent link: https://www.econbiz.de/10003884414