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What Drives Innovation in Firm...
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Innovation
52
New product development
21
Produktentwicklung
21
Consumer behaviour
20
Konsumentenverhalten
20
Innovation management
19
Innovationsmanagement
19
Theorie
18
Theory
18
Innovation diffusion
16
Innovationsdiffusion
16
Technischer Fortschritt
14
Technological change
14
Werbung
14
Advertising
13
Advertising effects
13
Werbewirkung
13
USA
12
Welt
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World
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innovation
12
India
11
Product quality
11
Produktqualität
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United States
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Emerging economies
10
Indien
10
Schwellenländer
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Marketing
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Capital income
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8
Market entry
8
Markteintritt
8
Brand management
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7
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Markenführung
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Marketing management
7
Marketingmanagement
7
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English
221
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Tellis, Gerard J.
231
Chandy, Rajesh K.
59
Prabhu, Jaideep
43
Sood, Ashish
34
Prabhu, Jaideep C.
26
Golder, Peter N.
18
Yin, Eden
18
Chandrasekaran, Deepa
17
Tirunillai, Seshadri
15
Johnson, Joseph
14
Franses, Philip Hans
10
Niraj, Rakesh
9
Thaivanich, Pattana
9
Borah, Abhishek
7
James, Gareth M.
7
Stremersch, Stefan
7
Frambach, Ruud T.
6
MacInnis, Deborah J.
6
Moorman, Christine
5
Sood, Nitish
5
Mukherji, Prokriti
4
Narasimhan, Om
4
Radjou, Navi
4
Roberts, John H.
4
Schlie, Erik H.
4
Sorescu, Alina B.
4
Spann, Martin
4
Stremersch, S.
4
Verhallen, Theo M.M.
4
Yadav, Manjit S.
4
Zhu, Ji
4
Banerjee, Sourindra
3
Crawford, C. Merle
3
Dubiel, Anna
3
Ernst, Holger
3
George, Gerard
3
Golounov, Vladislav Y.
3
Hassan, Magda
3
Hong, Jihoon
3
James, Gareth
3
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American Marketing Association
1
European School of Management and Technology (ESMT)
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
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Journal of marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing research : JMR
19
MSI reports : working paper series
16
Marketing Science
15
Journal of the Academy of Marketing Science
8
Report / Marketing Science Institute
8
Marshall School of Business Working Paper
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
USC Marshall School of Business Research Paper
4
ERIM report series research in management
3
International journal of service industry management : IJSIM
3
MIT sloan management review
3
Operations research, Management science : OR MS ; the international literature digest
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
ESMT Working Paper
2
Handbook of research on new product development
2
Journal of international marketing
2
Journal of management studies : JMS
2
Journal of public policy & marketing
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing-mix strategies - product strategy and promotion strategy
2
Serie Research Memoranda
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The Oxford handbook of innovation management
2
Warren Bennis signature series
2
A reader in marketing communications
1
AMS review : official publication of the Academy of Marketing Science
1
Business Horizons
1
Business horizons
1
Business strategy review
1
Cross-cultural and critical perspectives on brands
1
Discussion paper / Center for Economic Research, Tilburg University
1
ERIM Report Series Reference
1
ESMT Research Working Papers
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ECONIS (ZBW)
210
OLC EcoSci
75
RePEc
26
USB Cologne (EcoSocSci)
4
Other ZBW resources
4
EconStor
2
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111
Unrelenting innovation : how to build a culture for market dominance
Tellis, Gerard J.
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10009717991
Saved in:
112
Advertising effectiveness
Tellis, Gerard J.
- In:
The history of marketing science
,
(pp. 209-235)
.
2014
Persistent link: https://www.econbiz.de/10010415814
Saved in:
113
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
114
The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10001059790
Saved in:
115
Beyond the many faces of price : an integration of pricing strategies
Tellis, Gerard J.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 146-160
Persistent link: https://www.econbiz.de/10001013451
Saved in:
116
Consumer purchasing strategies and the information in retail prices
Tellis, Gerard J.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 279-297
Persistent link: https://www.econbiz.de/10001044583
Saved in:
117
Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J.
-
2004
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013207835
Saved in:
118
Interesting and impactful research : on phenomena, theory, and writing
Tellis, Gerard J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011637134
Saved in:
119
Advertising and sales promotion strategy
Tellis, Gerard J.
-
1998
Persistent link: https://www.econbiz.de/10004359537
Saved in:
120
Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J.
-
2004
Persistent link: https://www.econbiz.de/10004729053
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