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Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.; Wendling, Brett - In: International journal of industrial organization 31 (2013) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani - In: International journal of industrial organization 31 (2013) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - In: Southern economic journal 79 (2012) 1, pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237501
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DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael; Guadagno, Marie; Mabry, Amanda; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
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Prescription drug advertisements and older adults : a case for implicit memory
Abernathy, Ty; Adams-Price, Carolyn; Henley, Tracy B. - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
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Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong; Ahn, Ho-young - In: Health marketing quarterly 30 (2013) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644