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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh; Deshpande, Aparna; Menon, Ajit; Perri, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
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The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki; Xie, Ying - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
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Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer; Mackert, Michael - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
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A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan; Limbu, Yam; Wanasika, Isaac - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young; Berger, Bruce K.; DeCoster, Jamie - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957