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Iizuka, Toshiaki; Jin, Ginger Zhe - 2005

Persistent link: https://www.econbiz.de/10003207354

Direct to consumer advertising in pharmaceutical markets

Brekke, Kurt R. (contributor); Kuhn, Michael (contributor) - 2005

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical …

Persistent link: https://www.econbiz.de/10003110551

Direct to consumer advertising in pharmaceutical markets

Brekke, Kurt R.; Kuhn, Michael - 2005

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical …

Persistent link: https://www.econbiz.de/10003041694

Advertising and generic market entry

Königbauer, Ingrid - In: Journal of health economics 26 (2007) 2, pp. 286-305

Persistent link: https://www.econbiz.de/10003438049

Regulating advertisements : the case of smoking cessation products

Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - In: Journal of regulatory economics 31 (2007) 2, pp. 185-208

Persistent link: https://www.econbiz.de/10003439350

Direct to consumer advertising in pharmaceutical markets

Brekke, Kurt R.; Kuhn, Michael - In: Journal of health economics 25 (2006) 1, pp. 102-130

Persistent link: https://www.econbiz.de/10003251296

Strategic Advertising : Evidence in the Pharmaceutical Industry

Tan, Wei - 2014

In this paper, we investigate the change in advertising patterns of competing pharmaceutical firms in the short period … that Crestor’s main competitor, Lipitor, increases its advertising intensity the most among physicians with whom Crestor … already has a median share of total prescriptions. Moreover, such change in advertising patterns does not occur with Crestor …

Persistent link: https://www.econbiz.de/10014204406

The role of information in pharmaceutical advertising : theory and evidence

Marquardt, Kelli; Ryan, Conor - 2023

This paper theoretically and empirically examines the role of information in the practice of pharmaceutical detailing (promotional interactions between drug representatives and physicians). We start with a theoretical framework in which pharmaceutical firms target detailing visits to physicians...

Persistent link: https://www.econbiz.de/10014382628

Should product-specific advertisement be regulated in pharmaceutical markets?

Ishida, Junichiro; Takahara, Tsuyoshi - In: Journal of public economic theory 26 (2024) 2, pp. 1-37

Persistent link: https://www.econbiz.de/10014507649

Kampagnen Cosmetics & Pharmaka

Moisburg : Siegmund Verl. - 4.1986[?]

Persistent link: https://www.econbiz.de/10004048544