this study is to explore scope of direct to consumer advertising of prescription drugs in Indian market. Research study is … direct-to-consumer advertising of prescription medicines. Factorial analysis is used to draw conclusion and to know about …

We study the impact of smoking cessation product advertising. To measure potential exposure, we link survey data on … more advertising are more likely to attempt to quit and to successfully quit. While some increased quitting involves … advertising is difficult because advertisers target consumers. Although reverse causality could bias our estimates upward, our …

prospective customer. Marketers achieve this objective with help two tools of advertising i.e. attractiveness cues and information … (1986) along with imagery questions was used. The classification determines the level of advertising information based on 14 … advertising OTC drugs (Livemint.com, 2008). In order to select the sample various Indian and US magazines were reviewed. Indian …

? Empirical analysis of patient-level prescription claims reveals that direct-to-consumer advertising does impact the choice …. Consequently, advertising affects the treatment probability benefiting all competing brands. Second, advertising infleunces demand …

This was the first paper to discuss the benefits of direct-to-consumer (DTC) advertising. It was published in the New … information available to patients that might not be available to physicians, and DTC advertising could make use of this … this new treatment if he were not in contact with a physician. It was also argued that DTC advertising could increase …

The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the …

investigate the effectiveness of such direct-to-consumer advertising (DTCA) on different types of patients. Specifically, we …

The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports … health events, and have extensive advertising and promotion. We find that advertising and promotion expenditures increase own …

public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …

Direct-to-consumer advertising of prescription drugs (DTCA) is heavily regulated. Nelson (1974) provides an informal … argument that improved regulation of advertising increases its credibility and therefore the incentives to advertise. He … concludes that tighter regulation will stimulate advertising of true claims and that "moderately enforced" regulation will …